GOLIN: MacCoin

McDonald's wanted to celebrate the Big Mac's 50th birthday in a big way. We leaned into the Big Mac Index invented by the Economist and came up with our own currency, the MacCoin.

5 decades of Big Mac's iconic flavor and still counting. So universal, you could almost... trade it. And now, you can. Watch the video to know how you can brin...

Check it out on AdWeek. It also won Gold Lion at Cannes.

maccoin.gif

Client: McDonalds
Agency: Golin
GCD: Mike D'Amico
ACDs: Drake Paul & Jeff Roy

 
 
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