At Molson Coors, I co-lead a morning meeting that spots cultural moments our brands can own. Below are examples of how that process plays out. If youre interested, a video that walks through is at the end of this page.
NEWS
Bud Light comes out with a zero carb beer.
REACTION
Miller Lite is the beer for the people who love the taste of beer so we took a stance.
NEWS
REACTION
NEWS
REACTION
NEWSROOM RUNDOWN
I keep getting this question, so FYI the girl in video is a (very talented) former coworker of mine, Kristina Rodriguez, not me.