I lead a morning meeting where culture becomes content with a point of view.
This is how it works:
NEWS
Bud Light comes out with a zero carb beer.
BRAND POV
As the beer for people who love the taste of beer, Miller Lite obviously had something to say.
HOW WE REACTED
We clapped back by creating 3.2 second Carbporn content to celebrate our 3.2 carbs in a can of Miller Lite.
NEWS
A24's Backrooms was a hit at the theaters with GenZ audiences and had liminal horror spaces that feel hauntingly familiar, like a memory of somewhere you've never been.
BRAND POV
As the brand who has an obsession with oranges, we took this opportunity to show that oranges are always on your mind.
HOW WE REACTED
Instead of just photoshopping our brand on a still of the iconic background, we turned it into a story about relief when our orange mascot was revealed.
NEWS
The hottest TV show at the time, Heated Rivalry, was a hockey love story, conveniently at it’s height during the Olympics.
BRAND POV
Peroni, a brand synonymous with winter sports, went all in on Olympics. A big game against US and Canada was the biggest story at the moment.
HOW WE REACTED
The night before the big game, an extra steamy episode aired, so we used it as an opportunity to insert ourselves in the conversation.